SEO vs. Content Marketing: What’s the Difference?
SEO (Search Engine Optimization) and content marketing often work hand in hand, but they serve different purposes. SEO focuses on optimizing your website to rank higher in search engine results through technical strategies, keyword use, backlinks, and performance enhancements. Content marketing, on the other hand, is all about creating valuable, relevant content to attract and engage a target audience. While SEO gets people to your site, content marketing keeps them there and builds trust over time. Think of SEO as the map that helps users find your content, and content marketing as the story they discover once they arrive. The most successful digital strategies combine both—using SEO to drive traffic and content to convert and retain that traffic.